Betfair Australia pushes for optimised content with Football Form Labs

Andrew Dagnall

Betfair Australia will optimise its football related content utilising Football Form Labs (operated by Bettorlogic) software, entering a partnership to engage its sports betting traffic with related football markets.

Confirming the partnership, the Football Form Labs (footballformlabs.com) team will provide   editorial previews for every Premier League fixture which wiil be hosted on Betfair Australia’s ‘The Hub’ forum.

Football Form Labs content gives viewers in-depth detail of match statistics and in-play analysis.  The content provided will feature game notes, match tips, form tables and team analysis.

Testing its content, Football Form Labs have suggested at least one bet for every game, which has already made a profit of 7.5% ROI to date for exchange punters. Betfair Australia join an ever-expanding portfolio which already includes Oddschecker.com

Bettorlogic CEO Andrew Dagnall commented on the agreement: “Our Premier League content forms a major part of our Football Form Labs product and we’re really pleased our insightful analysis has already had a major impact. We look forward to a prosperous and profitable partnership.”

Betfair Australia’s Nick Heathcote backed Football Form Labs as new partners: “We’re always looking to provide our customers with premium content to help them make smarter decisions when betting, now they will have in-depth analysis on every Premier League match as we approach the final stretch.”