William Hill culls digital product management team as Crispin Nieboer leads divisions restructure

Crispin Nieboer

FTSE-listed bookmaker William Hill has culled a number of senior management roles within the firms digital division, as the company seeks to restructure and re-strategize its online gambling assets.

The restructure has seen William Hill depart with three senior staff members of its digital product operations; Stuart Weston as Sportsbook Director, James Curwen Chief Product Lead and Juergen Reutter Chief Experience Officer.

Further to reducing its team of digital management executives, Cem Miralay has departed the firm as Chief Customer Officer.

Ordered by William Hill governance, current MD of Digital Crispin Nieboer (appointed January 2016) will be tasked with building a new digital product team.

UK business news sources report that Nieboer will has been given the go-ahead to hire another 200 technical staff, most of whom will be based in Krakow, Poland with others in Leeds and Gibraltar.

Nieboer stated that William Hill digital will move to own ‘its end-to-end customer experience’ as the company enters a news stage in its digital development.

Last March, William Hill announced that Philip Bowcock had been appointed as full Group CEO, having served as leader of the company on an interim basis. Bowcock has been joined by new CFO Ruth Prior who joined the company from FTSE payment provider Worldpay.

Following a poor 2016, in which William Hill had to issue two profit warnings, the firm’s governance has detailed a ‘Digital Recovery’ as a key pillar for the operator’s strategy in much-changed UK and international betting sector.