Seeking to further engage audiences at its racecourses during 2017, Arena Racing Company has formed a ‘live entertainment’ partnership with new UK online bookmaker Sun Bets.
Starting this Saturday 20 May at Doncaster Racecourse ARC and Sun Bets launch ‘Sun Bets Music Live’ which will see international chart topping performers appearing across ARC’s racecourses this summer.
Sun Bets have booked the Kaiser Chiefs, Boyzone, Mark Ronson, UB40 and The Human League to perform at ARC venues this summer. Also returning this year after successful events last summer are DJs Sara Cox and Vernon Kay.
“We are really excited to announce our full music line up for the summer. Across our racecourses, we look to offer a range of acts to appeal to existing and new customers who we look forward to welcoming for a great entertainment experience. Commented Mark Spincer, Director of Operations for ARC,
“We are delighted to continue to work with Sun Bets to sponsor our venues. As sponsors of the All-Weather Championships and the inaugural Northern Stayers Series Sun Bets are valuable partners of ARC and British Racing.”
Head of PR for Sun Bets, Tim Reynolds, commented on the live intiative “Sun Bets has a strong relationship with ARC racecourses and we are pleased to have the opportunity to expand this to include Sun Bets Music Live. Our customers are racing fans and to be able to enjoy top sport followed by live music is a great experience we know everyone will love.”
The full line up for Sun Bets Music Live events is below with tickets purchasable from each racecourse’s website:
| Racecourse | Performer | Date |
| Doncaster | UB40 | Saturday 20 May |
| Uttoxeter | Kaiser Chiefs | Saturday 20 May |
| Bath | UB40 | Friday 2 June |
| Uttoxeter | Sara Cox DJ | Thursday 15 June |
| Doncaster | Mark Ronson | Saturday 1 July |
| Royal Windsor | Vernon Kay DJ | Saturday 1 July |
| Uttoxeter | Mr & Mrs Jones DJ Set – The Feeling’s Richard Jones and Sophie Ellis-Bextor | Friday 28 July |
| Doncaster | *Act to be announced shortly* | Saturday 19 August |
| Royal Windsor | *Act to be announced shortly* | Saturday 26 August |
| Sedgefield | Craig Charles DJ | Thursday 31 August |
| Wolverhampton | The Human League | Saturday 9 September |
Source: SBC News
