Updating the market, Barcelona-based online gambling firm ALEA Group has confirmed a number of structural changes which reflect the company’s changing business operations and dynamics.
ALEA management has moved to rebrand and relaunch its affiliate marketing hub Affiliate REPUBLIK to ‘ALEA Affiliates’, in a strategic move to bolster its ‘business-to-affiliate (B2A)’ relationships.
Furthermore, the ALEA Affiliates program will cater for recently acquired UK online casino asset LadyLucks.co.uk, as well flagship brand SlotsMillion.
Last October, ALEA management confirmed its entry into the UK online gambling market acquiring LadyLucks casino for an undisclosed sum from IGT Group.
Relaunching its affiliate marketing platform, ALEA management details that it has built a premium program designed to incentivise affiliates for peak performance, featuring in-depth real-time reporting and generous program rewards.
Alexander Tomic, ALEA Co-Founder, said: “The rebrand to ALEA Affiliates forms part of the group’s wider strategy to expand into a global gaming company.
“ALEA Affiliates fits seamlessly with the ALEA brand, and is the perfect platform from which affiliates can work with our SlotsMillion and LadyLucks propositions.”
Thomas Hernandez, Affiliate Manager at ALEA Affiliates, said: “We are thrilled to pull back the curtain on our new and improved affiliate programme, ALEA Affiliates.
“Affiliates can still expect the same great tools, service, and revenue models as before, but with the option to drive traffic to additional brands.
“Our new-look programme, the launch of AFF Races, and the LadyLucks acquisition mark a new and exciting dynamic for ALEA. We look forward to meeting with affiliates at the upcoming BAC and SiGMA conferences and presenting all the new aspects of ALEA Affiliates.”
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