Swisslos, that offers lotteries, sports bets and instant tickets to its clients has teamed up with Betradar, the world’s leading supplier and provider of sports betting data services. They agreed to a deal which clinches Betradar providing its managed trading services to the Swiss national lottery.
Swisslos has working experience with Betradar ever since 2003, and this development brings on board the company’s risk and trading management instrument. The Managed Trading Services (MTS) are available for any national lotteries, bricks and mortar or online operators on a stand-alone, platform-agnostic basis or as a turnkey offering.
Betradar will supplement the MTS offering with some bespoke creative contents namely Schwingen, Athletics Zurich and some equestrian events.
Highlighting the long-term developments, Swisslos CEO Dr. Roger Fasnacht said: “We have worked with Betradar for 15 years now and we are really excited to see the efficiencies that this proven product can bring to our organisation. At Swisslos, we are committed to providing the most reliable and competitive offering to our Swiss nationals: our collaboration with Betradar, the addition of MTS and their commitment to delivering bespoke competitions and content will ensure we become the destination of choice for Switzerland’s sports fans again”.
Betradar’s Managing Director for MTS, Paolo Personeni added: “While we already work with over 100 MTS customers located in places such as North and South America, Africa, Europe and Asia, Swisslos’s trust in Betradar and faith in our MTS offering is greatly valued and appreciated. Their reputation in Europe and further afield is strong and credible and so our collaboration is a real tent-pole partnership. We are proud that we could announce this to the industry in the week of London’s ICE Totally Gaming”.
Source: European Gaming News…
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