Betradar has announced a fresh partnership with BetBright, that is to see the online bookmakers utilise its Managed Trading Services (MTS) division.
Under the terms of the agreement, Betradar is to engage in “selective trading” in key sports for the Dublin based operator.
Marcus Brennan, BetBright Co-Founder and Chief Executive Officer, added: “We have worked closely with Sportradar through data provision and their reputation in the industry speaks volumes. But we saw an opportunity through MTS that would enable us to increase our offering and trade on selected sports where Sportradar’s expertise was proven.
“This enables BetBright to free up resource and focus on areas where we are particularly strong. Selective trading through MTS we feel will become a more integral part of our strategy going forward and certainly as we expand into new territories with our first foreign markets planned for 2019.”
Betradar details that its fully managed outsourced trading solution offers various degrees of support, “from fixtures to resulting, odds compilation and risk management”.
Paolo Personeni, Managing Director at Betradar, commented: “The partnership with BetBright has enabled MTS to develop its offering further. Each operator has individual requirements as they seek a tailor-made solution specific to the needs of their business and ultimately the end user.
“With BetBright, we have a partner that has a long term vision for growth, combined with the energy to embrace change and new technology. Using the innovative ‘Guaranteed Return’ commercial model, BetBright will also benefit from our compelling and credible risk management tools.
“With an essential two-way flow of communication between the trading teams, it ensures maximum efficiencies for a healthy sportsbook delivering solid margins and returns. We would also like to take this opportunity to thank BetBright for their openness and availability to work with Betradar in such a highly progressive and industry leading manner.”
