Income Access has announced a fresh partnership with Lindar Media, which is set to see a new affiliate programme launched for the UK-based iGaming firm.
Utilising the Income Access affiliate software, affiliates are to be enabled to promote each of Lindar’s managed brands, which specialise in the bingo and casino verticals.
The white label operator, founded in 2014, currently has multiple brands within its portfolio, including Circus Bingo, Oink Bingo, Wild Spins, and Pixie Bingo, as well as the Nektan powered Rich Ride online casino.
Lindar also manages onlinebingo.co.uk, “the country’s only dedicated bingo portal offering cashback to players,” with the company also preparing for the release of Mr.Q, its new online bingo software.
Lorenzo Pellegrino, CEO of Income Access and Digital Wallets at Paysafe, said: “We’re excited to begin our partnership with Lindar Media, and look forward to playing a role in the growth of their brands. Their innovative approach to the online bingo and casino verticals will make them a dynamic partner for affiliates to work with.”
Currently working with every partner to offer “fair and sustainable commission deals,” Lindar states that it’s currently expanding its offerings to include a wider variety of revue share and CPA deals.
Through the Lindar programme members will benefit from its Business insights tool, automating marketing messages tailored to user behaviour, as well as its Business Intelligence Platform, helping gather a deeper understand of traffic and how it can be optimised.
Savvas Fellas, Managing Director at Lindar Media, added: “We chose to partner with Income Access as it offers us a level of agility that satisfies our own objectives as a publisher site, particularly with the tracking of dynamic sub IDs. There is also an excellent integration with BannerFlow.com, which allows us to create both HTML5 and GIF banners. The account management service is also second to none.”
