Twitter has signed a groundbreaking deal with Australian broadcaster SBS to broadcast a live show at this Summer’s World Cup.
The show which will be called #WorldGameLIVE, will be broadcast on a daily basis throughout the duration of the much anticipated tournament.
Suzy Nicoletti, Twitter Australia Managing Director, commented: “Aussie football fans don’t need to look any further than SBS and Twitter to keep up with what’s happening at the 2018 Fifa World Cup and we couldn’t think of a more perfect match to partner with than SBS. Broadcasting on Twitter will bring the content and conversation into one place, giving football fans a connective and immersive sporting experience.”
Ken Shipp, Director of Sport, SBS added: “SBS has been broadcasting football for nearly four decades; it’s a sport that really connects Australia’s diverse communities. As one of the most multicultural countries, the 2018 Fifa World Cup is a great moment for us all to come together to cheer on the Socceroos and other teams across the globe.
“We’re always looking for innovative ways to connect our audiences to a range of content on the devices and platforms they use most. Sport is something that people love to share and this partnership with Twitter enables all Australians to re-live and share in the excitement.”
Australian fans will be able to view the show, which will broadcast highlights and expert analysis, for free via the World Game Twitter account.
Source: SBC News
