Malta-licensed online bookmaker ManBetX continues to expand its coverage within European football, confirming that it has secured a three-year multi-million € deal with Spain’s La Liga.
Beginning season 2018/19, ManBetX will become the official ‘La Liga Betting Partner for Asia’.
The partnership will see ManBetX promoted throughout La Liga’s Asian market broadcasts of Spanish football’s top two divisions (La Liga and Liga 2).
Confirming the partnership Gregory Bolle Head of International Marketing at La Liga, backed ManBetX as new Asian market partner, a territory in which La Liga has significantly grown its audience.
“Asia is one of our fastest growing markets, so this partnership will help us engage once more with millions of Asian LaLiga fans. In fact, due to the exceptional sporting results of LaLiga clubs on the European scene, Spanish football continues to be the ultimate reference worldwide and it is logical that LaLiga partner up with a leading and ambitious brand such as ManBetX,”
One of the newer faces in European online betting, ManBetX began its football sponsorship activities in June 2017, becoming the shirt sponsor of South London Premier League side, Crystal Palace FC.
In its update, ManBetX marketing detailed that it had secured its biggest and most prestigious sponsorship to date, agreeing terms with La Liga.
ManBetX’s Spain spokesperson, Luis Álvarez-Cervela said: “Our company has become one of the principle betting companies around the world…our deal with LaLiga will help to expand not only the football competition’s brand in Asia, but it will also grow the brand of ManBetX.”
