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Svenska Spel, the state-owned gambling regulator of Sweden, has signed agreement to sponsor Svenska e-sportforeningen (the Swedish Esports Federation or SESF) for the next three years.
“That Svenska Spel becomes the main sponsor of SESF, just as they belong to several other federations, shows that e-sports are normalized as sports,” says Magnus Jonsson, Chairman of SESF.
Svenska Spel has previously sponsored Swedish federations of other sports such as football, ice hockey, indoor bandy, handball and bandy. Being connected to e-sports now depends on seeing opportunities for being able to provide relevant offers to a new audience, it is stated.
Svenska Spel has previously applied to offer e-sport games and will do it again when the new gaming market opens January 1, 2019.
Source: 5star.media
Source: European Gaming News…
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