German-language online bookmaker, Interwetten has confirmed that it will utilise Wiraya personalisation and automated technologies to drive customer engagement through its mobile verticals.
Updating the market, Interwetten marketing has installed Wiraya’s ‘Mobile Activation Solution’, which has been launched through the bookmaker’s key markets of Germany, Austria and Switzerland.
Interwetten details that Wiraya’s automated mobile player communications were used during World Cup Russia 2018 trading to great effect.
Interwetten’s Head of Gaming, Mario Bilic said; ‘As for so many iGaming brands, our investment in customer acquisition is high, yet loyalty remains increasingly difficult to obtain. Across the industry, we see on average only 35% of new customers actually making that all important first deposit. When we gain registrations it’s vitally important we not only convert them to depositing players, but we keep them as long-standing, loyal customers. In response, we are now proactively changing our approach to the customer activation process.’
The technology partnership is set to focus on targeting mobile users, with appropriate relevant markets and offers, whilst saving Interwetten resources and promotional costs.
“Compared to our previous traditional approach of email and text offers, using Wiraya has seen a significant increase in player conversion for both activation and reactivation, in particular, a 7% increase in the number of deposits from a customer who has registered but not made a deposit” Bilic added.
Wiraya CEO Oskar Klingberg backs Interwetten as new partner stating; ‘Rather than simply enhancing the traditional approach that so many operators are taking to player conversion, we are working with a number of leading operators in the industry to challenge the assumptions on what inspires actions from players. The market leading conversion results we have seen is a testament to the new way of working.’
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