How IoT fuels iGaming Growth in 2018
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You do not have to be an expert to figure out that the iGaming industry is growing. The growth is quite obvious. iGaming websites are adopting new technologies; new mobile casino apps are coming up every other day, and virtual reality tournaments have become successful.
Here is a look into the technologies that push the growth in iGaming industry.
A major factor is Internet of Things (IoT), a massive network wherein all electronic devices like PCs, smartphones and tablets share information across multiple networks and communities.
IoT’s main significance is as a necessary platform through which casino operators can connect directly with their players. Although the network has been around for years, it was not until the surge of mobile device use in online gaming that the IoT became essential to iGaming. As it stands, mobile devices are the most popular choice when it comes to playing casino games online, and their popularity has only continued to rise.
The interconnected nature of mobile devices also supplies a virtual information highway through which operators can track players’ experiences with different casino games. This process, called data analytics, has transformed international markets since it first became available, as it allows companies to tailor their advertisements, communications and updates to the direct needs of their consumers in a highly competitive market.
As of this year, such custom-made experiences are exactly what players have come to demand, and operators are scrambling to provide just this in the most seamless way possible. Big-name operators are typically able to implement new technologies first due to their sheer size, especially when it comes to constantly evolving consumer needs. They often conduct extensive research to create an individualised offering, which targets specific audiences with often remarkable results.
By gathering such data, online providers can learn about which games are the most popular in specific regions, as well as different genders and age groups. Specialised marketing campaigns can then be launched for each group, ensuring that they reach as many players and potential customers as possible with tailored bonuses, promotions, game suggestions and more.
By making full use of the IoT, operators can thus create a memorable and personalised experience for their players that fit their exact needs, thus generating brand loyalty. This is the system that has been driving iGaming’s massive growth in 2018, and it will be interesting indeed to see which new technologies continue to power the industry over the coming years.
Source: gamingpost.ca
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