Playtech BGT Sports extends Gamestec partnership
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Playtech BGT Sports (PBS) has extended its partnership with Gamestec Playnation Group for the maintenance of its self-service betting terminals in the UK. The new deal will benefit operators including PaddyPower and Betfred
Following a transition from the existing provider, the supplier will become a primary partner to PBS, increasing the number of terminals its engineers will cover from 8,000 to 14,500 by the beginning of August.
The new deal will feature a host of operational improvements, as well as investment in significant resources to ensure even better service delivery to PBS’ operator partners.
John Pettit, Managing Director for the UK, Ireland, Asia, and Australia at Playtech BGT Sports, said: “Our retail estate requires a dedicated team that’s proven to maintain large, varied terminal types and Gamestec Playnation Group fits this bill well with years of high-level industry experience.
“With their recent investment in service vehicles and engineering teams, accompanied by in-depth knowledge of the retail gaming sector, we look forward to a successful relationship in the coming years which will ensure our partners and their customers receive a much-improved service.”
Peter Davies, Managing Director for Gamestec Playnation Group, said: “Playtech BGT Sports is the leading player in the provision of SSBTs and we are delighted to have agreed a deal to service their machines for them.
“With our proven expertise in the area and recent operational expansion and capital investment, I’m confident we can ensure the smooth running of their inventory to the benefit of thousands of retail customers across the UK and Ireland.”
About Playtech:
Playtech is a market leader in the gambling and financial trading industries. Founded in 1999 and listed on the Main Market of the London Stock Exchange, Playtech has more than 5,000 employees in 17 countries.
Playtech is the gambling industry’s leading software and services supplier with more than 140 licensees globally, including many of the world’s leading regulated online, retail and mobile operators, land-based casino groups, government sponsored entities such as lotteries, and new entrants opening operations in newly-regulated markets. Its business intelligence-driven gambling software offering includes casino, live casino, bingo, poker and sports betting.
It is the pioneer of Omni-channel gambling which, through Playtech ONE, offers operators and their customers, a seamless, anytime, anywhere experience across any product, any channel (online, mobile, retail) and any device using a single account and single wallet. It provides marketing expertise, sophisticated CRM solutions and other services for operators seeking a full turnkey solution.
Playtech BGT Sports (“PBS”) is Playtech’s sports betting division, headquartered in Nicosia with more than 600 employees across 6 different business centres. PBS is the provider of the market leading Self Service Betting Terminals product with over 26,000 terminals supplied to retail operators in the UK and internationally as well as digital sports betting platforms and user interfaces to many major online licensees.
Playtech’s Financials division operates both on a B2C and B2B basis. Its B2C focused offering is an established and growing online CFDs broker, operating the brand markets.com. Its B2B offering includes the division’s proprietary trading platform, CRM and back-office systems, as well as its liquidity technology platform which provides retail brokers with multi-asset execution, prime brokerage services, liquidity and complementary risk management tools.
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