Caesars bets on new comedy concept with Jimmy Kimmel
Seeking to broaden the variety of entertainment within its casino properties, US gambling and leisure operator Caesars Entertainment has partnered with comedian and TV host Jimmy Kimmel.
Updating the market, Caesars will develop a ‘Jimmy Kimmel – Comedy Club’ as a new concept within its LINQ Hotel & Casino on the Las Vegas Strip promenade.
“At 8,000 square feet, the venue will be the optimal setting for both comedy talent and the audience, with an expandable showroom that seats up to 300 guests. The club will be open seven nights a week, with a bar open daily and shows offered nightly” details Caesars in its corporate update.
Kimmel a native of Las Vegas, who hosts the popular late night talk-show ‘Kimmel Live’ on ABC, detailed that the club would focus on showcasing comedy’s up-and-coming talents, with Caesars’ new concept designed and curated by his creative team.
“Building a club like this in my hometown is a dream come true,” stated Kimmel
“I’ve done extensive research, consulting with veteran comics to create the ideal venue for comedians and comedy lovers. My aim is to capture the spirit of classic Vegas with late night shows, surprise guests, live music, memorabilia from my career and food that will rival the finest restaurants in town. Every comic who plays this club will get first-class treatment. I am obsessing over every detail to make this the most comedy-friendly club in the world.”
In previous corporate communications, Mark Frissora Caesars Entertainment President & CEO has outlined the need for the gambling operator to broaden its entertainment range, developing enticing prospects and experiences for millennial and younger audiences to choose the Caesars brand.
“We are elated by the opportunity to collaborate with Jimmy Kimmel on his first and only comedy club,” said Jason Gastwirth, President of Entertainment for Caesars Entertainment.
“As the leader in establishing iconic residencies in Las Vegas, we are creating this club to be an innovative and exceptional live comedy venue. Of course, Kimmel’s longtime Las Vegas affinity means he understands the city and what audiences want to see. Together, we look forward to delivering a top-quality comedy experience on the Las Vegas Strip.”
Source: SBC News
