Small Las Vegas Marketing Agency Specializes in Helping Big Franchise Brands Grow
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Wheat Creative bucks casino client trend in favor of carving its niche in national and international franchise recruitment marketing.
In Las Vegas, a city built upon gambling and nightlife, it’s almost unheard of for an advertising agency to survive without a single casino or entertainment client.
Wheat Creative has gone decidedly against the grain to focus on a different type of client: franchises. Wheat Creative helps franchisors find high-quality franchise owners using targeted digital and print marketing strategies. And, they’ve done a pretty good job so far.
Earlier this year, Wheat Creative was named one of the nation’s Top Franchise Suppliers on Entrepreneur’s inaugural, “Best in Service: Top Franchise Suppliers” list. The boutique agency’s portfolio consists of growing industry giants like Dunkin’ Donuts, Wendy’s and Gold’s Gym, as well as up-and-coming franchise brands like ZIPS Dry Cleaners, Mosquito Hunters and more.
But how does a franchise marketing agency wind up in a city like Las Vegas where the franchisors are very few and casinos are king?
“We [Justin and I] had both previously worked in casino advertising,” said Susan Baloun, Wheat Creative Partner. “We liked the idea of helping clients who were helping the economy in a different way – by fueling small business growth.”
A small business itself, Wheat Creative now employs 10 people and is the only marketing agency of its kind in Las Vegas, which has been both an advantage and a challenge.
“Our employees have a big learning curve in the beginning. Franchise recruitment marketing is not a ‘sexy’ industry but that doesn’t mean it’s not creative,” said Justin Baloun, Wheat Creative Founder. “While most agencies are trying to convince consumers to spend their lunch money, we’re convincing them to invest their life savings. That’s powerful stuff.”
About Wheat Creative
Wheat Creative is a franchise marketing agency specializing in franchise lead generation through content creation, website development, and digital marketing strategy. We value beautiful, all-encompassing marketing solutions that truly reflect the culture of each franchise; we also value the ability to partner with clients for the long term, measuring growth as we go. With deep roots in franchising, Wheat has helped new franchise concepts grow from the ground up, as well as helped established brands to branch off in exciting new directions. Our great ideas grow your franchise.
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