MansionBet moves to significantly expand its racing profile in 2019
Gibraltar-based sports betting group MansionBet has moved to significantly expand its brand profile across UK racing in 2019, agreeing on an extensive partnership with Arena Racing Company (ARC) and Jockey Club Racecourses (JCR).
Updating the market, MansionBet marketing will take sponsorship of 38 ARC/JCR syndicated fixtures within the remaining schedule of 2018 and throughout 2019.
MansionBet begins its sponsorship coverage with this Friday 7 December meeting at Sedgefield Racecourse (Durham).
Further fixtures inbound for 2019 include Ffos Las, Hereford, Southwell, Great Yarmouth and Worcester. In addition, MansionBet race-days will feature across JCR East Region racecourses, Nottingham, Huntingdon and Market Rasen.
The sports betting operator will also take the title sponsorship of Newbury’s Spring Cup, which will be broadcast live on ITV1 in 2019 and is part of Dubai Duty-Free Spring Trials weekend.
Karel Manasco, CEO of Mansion Group, commented, “We are excited to expand our horseracing sponsorship with further 38 events across the UK. We recognise horseracing as one of our most popular sports, and we look forward to supporting this through our sponsorships.”
Throughout 2018, MansionBet has supported its product relaunch, focusing on increasing brand awareness by significantly amplifying its sponsorship portfolio, which includes partnerships with AFC Bournemouth and sponsorship of UK Matchroom Boxing events.
Backing MansionBet as a sponsorship partner, David Leyden Dunbar, Group Director of Partnerships at ARC said, “We are delighted to welcome MansionBet to ARC racecourses with 16 fixtures across the end of 2018 and into 2019. We know that British racing offers fantastic value to sponsors, including those within the gambling sector, and we look forward to working with the MansionBet team to help build their brand within the sport.”
Source: SBC News
