Planetwin365: renewed identity and enhanced values presented at Enada Primavera
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The SKS365 brand presents itself to press and professionals during the three day in-depth look at the future of gaming. Keywords: innovation, security and responsibility
The curtain rised yesterday on the thirty-first edition of Enada Primavera, the yearly event which gathers together the entire Italian gaming and betting industry. A unique opportunity to be promptly adjourned on sector-sensitive news presented by top level players of the market and analyze the state of the art from a regulatory, economic and technological standpoint.
Technology and innovation will take center stage at Planetwin365s’ space – stand 200, hall A7 – player of primary significance that just a few weeks ago announced its renewed brand identity. Leading brand of SKS365 Group, Planetwin365 presents itself with a new look, while maintaining the same claim: “Our game is of another planet”, message which distinguishes aspects purely related to entertainment and gaming experience and – mostly – the approach to user protection and principles of corporate responsibility.
Planetwin365’s stand will not only host the Fun area, filled with live performances and virtual challenges, and the Retail area where the brand wishes to present the entire commercial offer for the over 800 points of sale, spread throughout the territory, but also a Compliance corner, which will show all corporate projects developed by SKS365 with the precise intention of distinguishing itself also for the values of honesty, integrity, safety and responsibility.
“Enada Primavera is a precious opportunity to bring the whole sector together and think about the image and the message that the betting world wants to transmit to stakeholders – comments Francesco Gaziano, SKS365 Chief Marketing Officer and Country Manager Italy, adding – A commitment that does not exclude anyone and becomes indispensable, especially today, where the credibility of the sector and player protection is paramount. We’re the first that wish to present ourselves to this important appointment with a renewed corporate image, one that doesn’t just translate into a more modern logo but, above all, with a more sensitive, transparent and attentive mentality, and with an even stronger awareness of the fact that to give back credit to the Industry one must start from the Industry itself.”
A structured Compliance Department will also be presented within Planetwin365s’ stand at ENADA Primavera. One that will be responsible for enforcing the rules, through a team of dedicated inspectors engaged in the on-site verification of the regular functioning of each individual point of sale in Italy; a rigid self-regulation code which will provide among other things the protection of privacy and attention to minors (granted by a special navigation control software) and lastly – but only chronologically – an anti-fraud/anti-money laundering platform resulting from the partnership with Featurespace, which made its Fraud Hub “ARIC”, an Adaptive Behavioral Analytics algorithm capable of analyzing suspicious behavior in real time online cash flows, available to Planetwin365. These are just some compliance levers that can be explored within the Planetwin365 spaces.
The whole digital offer referred to Planetwin365 will also be displayed in the homonymous area of the stand. Here, live demonstrations and the possibility of discovering the features of the recently renewed Planetwin365 app, will give visitors the opportunity of testing interface and usability of a suite of products that perfectly integrate with the retail offer, always in a multi-channel perspective.
Source: Latest News on European Gaming Media Network
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