SIS strengthens US portfolio with PARX partnership
Sports Information Services (SIS) has agreed to broadcast US racing content to its portfolio of operator partners after inking a new multi-year agreement with Pennsylvania-based PARX Racing.
The new agreement will see SIS named as the exclusive distributor of live pictures and data from the racecourse, with the intention of distributing content from at least 1,530 races a year.
Simon Fraser, Head of International Horse Racing at SIS, said: “Securing the exclusive rights to deliver live pictures and data from one of the US’s leading racecourses is a major boost to our international offering.
“These additional races further enhance our 24/7 racing service, providing even more quality betting opportunities throughout the day, regardless of time zone, with content that will appeal to bettors, and help drive betting turnover for operators.”
The new partnership bolsters SIS’s international offerings, having recently penned similar agreements to broadcast live pictures from Singapore’s premier racecourse in Kranji, as well as the Hipódromo Argentino de Palermo racecourse in Buenos Aires.
John Dixon, Chief Operating Officer at PARX, added: “We are pleased to have agreed a partnership with SIS as they have an established reputation for distributing live racing to operators all around the world and it made strategic sense for us to partner with them.
“Through this new exclusive deal, we are sure that more people than ever before will be able to see the exciting action from our racecourse.”
Source: SBC News
