Next Level! Betfair hails record breaking France 2019
Betfair has revealed that Tuesday night’s England vs USA FIFA Women’s World Cup 2019 semi-final clash, has broken all Betfair Exchange wagering records for women’s football.
A busy night on the Betfair Exchange, saw a total £14 million wagered on the match, as Betfair details that the France 2019 tournament has betting on women’s football to the next level.
The thrilling semi-final which saw team USA beat the ‘Lionesses’ 2-1, had easily surpassed the Betfair Exchange £9.1 million in Exchange wagers, set earlier in the tournament between Netherlands v Japan.
Betfair Spokesperson Katie Baylis said: “England may have been knocked out of the World Cup, but the tournament has been a huge success with record-breaking TV audiences and unprecedented interest and that’s also been reflected in the betting with record figures being traded”.
Updating the media, Betfair reveals that it has recorded ten-fold interest in women’s football, as to date France 2019 has generated a total of £220 million wagers bet on the tournament so far, more than double the amount this time four years ago.
Case in point, Betfair points to England’s Euros semi-final in 2017 against the Netherlands saw just £1.6 million in match wagers.
Looking ahead to this Sunday’s France 2019 final between the USA vs the Netherlands, Baylis adds “We’ve already seen £220m wagered with three games still to play which is more than double the amount at this stage of the last World Cup and we expect to have seen £250m bet by the time the trophy is won, making this one of the biggest women’s sport’s tournaments we’ve seen,”
Source: SBC News
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