Better Collective strengthens US grip acquiring Vegasinsider & Scoresandodds
Stockholm-listed industry affiliate marketing publisher Better Collective A/S continues to advance its US strategic agenda, confirming that it has acquired Florida based Vegasinsider.com and Scoresandodds.com, completing a $20 million cash transaction.
Updating investors, Better Collective details that it has significantly expanded its US portfolio, acquiring two of the most trusted sports betting wagering portals which maintain a legacy of ‘more than 20-years’ experience in offering premium sports picks, content, insights, information across US sports betting markets.
“During the NFL 2018/2019 season, the two websites generated more than 15 million unique visits per month” Better Collective informs in its acquisition statement.
Aligning the acquisition with its US corporate mandate, Better Collective governance underlines that it will ‘transform the business model’ of the two portals from a subscription-based betting tips format, which will be changed to a traditional affiliate (referral/lead) sports marketing model.
Backing the acquisition, Better Collective CEO & Co-Founder Jesper Søgaard stated that the firm’s new assets would become the US market’s leading affiliates for sports referral.
“VegasInsider.com and ScoresAndOdds.com, portals have the potential to become the largest revenue-generating assets within Better Collective within the coming years. Furthermore, they have significant synergy effects with our other US-facing assets, not least with our recent acquisition of the Rotogrinders Network. I am confident that we, by way of these acquisitions, have put Better Collective in pole position for a market-leading position in the US states where online sports betting will be regulated and available”, says Jesper Søgaard, CEO and co-founder.
Closing its acquisition statement, Better Collective informs that it has placed its two new assets under a ‘transitional period’, as the publisher moves to overhaul the portals’ technical and commercial capacities.
“The two websites are expected to send traffic to licensed operators from Q3 2019, and the technical/commercial overhaul is expected to be completed during H2 2020.” Better Collective underlines.
Source: SBC News
