Merkur begins Polish journey overhauling Totolotek assets

Merkur begins Polish journey overhauling Totolotek assets

Merkur Sportwetten the sports betting subsidiary of German gambling conglomerate Gauselmann AG has begun its rebrand and restructuring of newly acquired Polish asset Totolotek SA.

Last April, Merkur acquired Polish heritage bookmaker Totolotek outright from Greek gambling group Intralot SA, targeting Poland as the fifth active market for Merkur’s sports betting expansion.

Updating the market, Merkur governance details that from this July ‘the association of the two companies will become publicly visible’ as Totolotek assets undertake a Merkur rebrand and product overhaul.

The rebrand sees Merkur maintain the Totolotek name, with a  redesigned logo featuring Merkur’s iconic ‘laughing sun mascot’ as the Polish bookmaker’s new visible trademark.

In addition, Totolotek betting shops have been renovated with Gauselmann betting terminals and systems, as Merkur details that Totolotek ‘stationary points’ will be next on next on the firm’s revamp agenda.

“Totolotek is one of the most renowned sports betting providers in Poland. By integrating Totolotek into our company structure, we want to further advance its success and sustainably strengthen its position in the market. We are convinced that we will succeed in doing this with our innovative products and by drawing on our experience and financial strength”, explains Niko Steinkrauß, Managing Director of Merkur Sportwetten. 

Further to its retail overhaul, Merkur has moved to revamp Totolotek’s online presence, redeploying totolotek.pl with new platform provisions and new website redesign.

Entering the Polish market, Merkur governance anticipates to complete the full restructuring of Totolotek assets and portfolio ‘in time for the European Football Championship in 2020 and all system changes will be fully implemented by then’.

“Such an extensive modernisation as the one undergone by Totolotek has never before taken place in the Polish sports betting market! The great commitment of our parent company is paying dividends: The response from our customers is overwhelming, both in the betting shops and online”, details Adam Lamentowicz, CEO of Totolotek. 

Source: SBC News