Paddy Power’s New Ad Campaign Features Jose Mourinho
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Paddy Power has launched a new ad campaign to promote its Daily Jackpot product. The ad features former Chelsea, Real Madrid and Manchester United manager Jose Mourinho. The product plays on Mourinho’s nickname of “The Special One,” with a tagline of “Don’t think you’re special.”
Daily Jackpot is a slot game in which a large jackpot is awarded each day. The ad launched online on September 26 and on television, print and social media on September 27.
Paddy Power’s marketing has gained widespread attention several times in the past, most recently with the company’s “Save Our Shirt” sponsorship campaign.
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