Income Access platform and affiliate network will drive programme growth for sportsbook and casino brand
Montreal, QC. 3rd October 2019 – LuckyBet, an online sportsbook and casino brand with a global focus, has announced the launch of its new affiliate programme with Income Access, Paysafe Group’s marketing technology and services provider. LuckyBet’s programme will be powered by Income Access’ affiliate software platform and leverage the Income Access Network, the iGaming industry’s longest-serving independent affiliate network, to strategically optimise programme growth.
LuckyBet features a product catalogue that includes offerings from popular game providers such as Patagonia Entertainment, Genesis Gaming, BetConstruct, Pragmatic Play, Evoplay Entertainment, Play ‘n Go, NetEnt, Evolution and many others. These providers offer a variety of games, including sports betting, casino slot games, video slots and virtual sports.
Alongside this extensive catalogue, LuckyBet offers more than 30,000 live matches per month with accompanying live match data, gamecasts with detailed field animations, and real-time video streaming and voice commentary for wagering. Live games are individually managed by a team of over 300 traders who use automated tools for market management and the setting of odds.
Luckybet.com accepts wagers on more than 50 global categories of sports and events, including major and minor leagues, cups and tournaments.
Through its integration with the Income Access Network, LuckyBet will have access to an array of affiliate resources to encourage the growth of its programme. Combining the benefits of that network with Income Access’ reporting and tracking technology, LuckyBet will be able to make informed strategic decisions. The platform’s comprehensive messaging feature will also facilitate communications between LuckyBet and its affiliates, while creative assets will be easily accessible through the Income Access Ad Serving tool.
Affiliates joining the LuckyBet affiliate programme can, for a limited period, enjoy a promotional revenue share commission structure of up to 45% and access to hybrid plans. The brand also provides a wide range of regularly updated creative materials, as well as 24/7 live chat and multilingual email support.
LuckyBet offers a range of promotional features, such as the Casino Welcome Package, for new and returning players alike. Further details for all player promotions can be viewed on its promotions page.
Candice Rudolph, CMO at LuckyBet, said: “At LuckyBet, we aim to deliver the best experience to our players and make it easy to navigate the world of online gaming. By partnering with Income Access to leverage its industry-leading software and extensive affiliate network, our affiliates are extremely well-positioned for success, furthering our exposure and brand awareness.”
Tara Wilson, SVP and General Manager at Income Access, Paysafe Group, said: “We’re happy to support the launch of the LuckyBet affiliate programme through both our software platform and affiliate network. These tools will help achieve their acquisition and brand exposure goals, while further expanding our presence in the sportsbook and casino verticals.”
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