Members of Spains’s Jdigital Reach Consensus on Advertising Controls
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The members of Jdigital, the online gambling trade association in Spain, have reached consensus on advertising and marketing control measures. Jdigital’s new provisions have been approved by the DGOJ’s joint committee on gambling standards, conduct and activities.
Securing industry-wide consensus, Jdigital sanctions that DGOJ licensed operators will stop all marketing activities which engage “active athletes” to promote gambling services. Supporting self-regulation, all operators will display “uniformed messaging” across their advertising inventory, promoting responsible gambling and under-18 warnings.
Spanish licensed operators will no longer be allowed to advertise during daytime broadcasting and will be banned from promoting their services through direct “in programme” ads across TV and digital formats.
Final measures enforced see all incumbents agree to a “€200 limit” on the promotion of welcome bonuses, and that no under-25s will feature in betting advertisements.
“This agreement is the result of a long process of almost a year of work and has been possible thanks to the efforts of all operators. We are very happy to be able to reinforce the message of responsibility with the game that the operators promote since the Law of the Game entered into force in 2012,” Mikel López de Torre, President of Jdigital said.
Source: Latest News on European Gaming Media Network
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