Optimove Extends Partnership with Funstage
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CRM solution provider Optimove has extended its partnership with the multiplatform gaming service provider, Funstage. Funstage is a subsidiary of Greentube and part of NOVOMATIC Interactive.
Optimove enables Funstage to execute its marketing strategy across various brands and products, with fully customisable multichannel campaigns, which target granular customer segments. Funstage utilises Optimove’s optimisation capabilities, such as Self Optimising campaigns, Streams (to create a sequence of campaigns and measure their compounded impact), multivariate testing and more, aimed at maximising players’ lifetime value.
“Funstage is a leading, innovative service provider with several brands worldwide, who have been using Optimove for the last four years. This extension of the partnership between our companies is the result of the great success we have achieved working together and will continue achieving moving forward. We are proud to be part of Funstage’s continuing growth,” Asaf Cohen, VP revenue at Optimove said.
“With Optimove, we have significantly improved our ability to communicate effectively to players with the right message at the right time through the right channel. Optimove gives us a very quick way to have a full, comprehensive view of our player base, and we are then able to make strategic decisions based on the information we are getting out of Optimove. Optimove is a strategic partner of ours, contributing to our business success, and we look forward to continuing working together,” Ronald van den Brink, CCO of Greentube said.
Source: Latest News on European Gaming Media Network
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