Affiliates can cash in as gambling in Canada continues to grow

Affiliates can cash in as gambling in Canada continues to grow

 

Canada is in the top 10 gambling countries in the world, with statistic aggregators Statista concluding that 75% of adult Canadians are regular gamblers.

Sports betting has been prevalent in Canada for centuries. It is one of the nation’s oldest hobbies and the country’s first laws regarding gambling were passed in 1774.

It wasn’t until 1985, however, that the Canadian government determined that individual provinces could decide on their own gambling regulations.

Betting on single sporting events remained illegal but Pro-Line betting was introduced and natives could place sports parlay bets.

Fast forward to the present day and billions of dollars are being wagered on single sporting events every year.

According to the Canadian Gaming Association, punters in Canada are wagering $10 billion each year via illegal bookmaking operations, and another $4 billion per year is wagered through offshore online betting sites. 

Canadian bettors are free to access bookmakers that are based overseas, and there they can place single sports bets or parlays, as well as enjoying casino games including slots, roulette, blackjack, baccarat, and poker.

Leading betting sites such as Bet365, Betway and 888sport accept players from Canada, as well as casino-first products like LeoVegas.

In 1997, Sports Interaction was founded, becoming the first online sports betting site to be set up and licensed in Canada.

Players can use common banking methods such as Visa, MasterCard, Paysafecard, MuchBetter, EcoPayz, Interac, iDebit, and Instadebit for gambling-related transactions. 

Some bookies are even beginning to accept Bitcoin, which opens even more doors for online gambling in Canada and will only aid the already rapid growth of betting in the Great White North.

All of the most-watched sports in Canada are available to bet on with the major sportsbooks. Thousands of bets are available every day, with live betting and the cash out function being put to use.

The NFL, NHL, NBA and MLB are all hugely popular among Canadian bettors, while soccer, tennis, horse racing and UFC attract a large number of wagers too.

The opportunity for affiliates to make the most of this meteoric rise has never been better. With more and more punters moving away from provincial lotteries and turning towards online betting sites for better odds, more markets, live betting, and lucrative sign-up offers, player acquisition is sure to be a priority for bookies that accept Canadian players.

Education must also be a focus for sportsbooks and casinos. There is plenty of desire for online betting solutions in Canada, but not all punters are aware of the options available to them.

The consensus within the industry is that the current legislation surrounding gambling laws in Canada is outdated. 

There have been efforts to push for an amendment that would allow the full legalisation of single-game sports betting via bookmaking operations based in Canada, but until then, it is fair game for offshore bookies to take advantage of their supply and demand leverage.…

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Source: Eastern European Gaming