Puntt turns to pool dynamics seeking to break new ground in esports wagering
Puntt a new esports wagering incumbent will launch this February, seeking to become the first platform to deliver ‘esports betting player performance’ markets.
The start-up is founded by the five-man Liverpool-based development studio of RPGG Media, a team seeking to deliver effective esports wagering components across B2C and B2B verticals.
Backing Puntt’s mission statement, RPGG Media is led by former racing executive Phil Adams and his team of ‘pool betting experts’, who believe that optimising legacy wagering components focusing on individual players rather than teams is key to engaging esports audiences with betting markets.
Merging old and new dynamics, Puntt is set to become the first esports wagering product to launch player-focused betting pool markets on the first-person shooter CS:GO, which will be followed shortly by Dota2 pools in addition to further planned major esports titles.
Preparing for Puntt’s February debut Phill Adams, CEO at Puntt said:” Puntt’s player betting offering is unique in the esports betting industry. These are tricky markets to price and can leave operators with large liabilities in a market where the customer is often better informed.”
In its mandate, RPGG Media believes that pool betting components can overcome esports market and player engagement challenges that have frustrated sportsbook incumbents to date.
Strengthening esports inventories, Puntt will enable bookmakers to offer ‘bets on player performance’, launching markets on individual achievements such as most kills and further esports in-play dynamics which incumbents have found hard to price.
“Our solution gives customers an exciting and fair product. We are launching with CS:GO initially with other leading games to follow in the future” Adams adds.
Entering 2020, esports wagering has been placed at the forefront of the industry’s agenda, as leadership seeks to broaden sports betting audiences and brand appeal.
Next week’s ICE London 2020 conference will feature a $250,000 CS:GO tournament hosted by esports wagering solutions provider DATA.BET.
Further esports developments saw London-based esports bookmaker Midnite announce this January that it had raised $2.4 million in venture capital-backed by executives of Betfair and GVC Holdings… The stakes are high if 2020 is
Source: SBC News
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