Smarkets enters Colorado market with SBK
Online betting exchange Smarkets has reached a ‘huge milestone’ after confirming that its sportsbook app, SBK, will be made available for punters in Colorado.
Smarkets made its first foray into the US market after partnering with Full House Resorts in a multi-million-dollar deal last year.
Smarkets CEO/Founder Jason Trost said: “Ten years after the Smarkets exchange went live in the UK, this is another massive landmark for us as a business.
“It is our mission to upend this old-fashioned industry so I’m excited for Americans to enjoy some of the best odds in the world, as well as the carefully crafted customer experience we provide compared to the big sportsbooks.”
Under the agreement with Full House, Smarkets has also revealed plans to launch in Indiana in the near future, with the intention of offering sports betting services.
It marks the ongoing expansion strategy for Smarkets, which has recently been given the green light to expand into the Swedish market. In Sweden, the London-headquartered company will introduce its betting exchange.
Smarkets has praised its mobile betting app for offering a range of markets on sports and politics, fusing Smarkets exchange prices with a social-optimised interface.
Source: SBC News
