LaBa360 becomes Burnley shirt sponsor in ‘record-breaking’ deal
Premier League side Burnley has announced a ‘record-breaking multi-season’ front-of-shirt partnership with sports betting operator LaBa360, which will see the firm become a principal partner for the club next season.
LaBa360’s logo will be featured across the club’s home and away shirts in all competitions with the firm gaining branding opportunities on the pitch side and across Turf Moor. Additionally, the brand will be present across online and social media platforms in the UK and internationally.
Angelika Tang, Director of LaBa360, commented: “This is a hugely exciting time to partner with a high profile Premier League team like Burnley.
“Built on solid foundations and following a stellar season, we are certain the club will provide us with the platform to launch this new, international iGaming brand. We are looking forward to engaging with the club’s ever-growing fan base in the UK and worldwide.
“Laba, broadly meaning ‘legendary luck’ or ‘the luck of legends,’ is something we hope will rub off on the team and our customers, bringing greater success to all.”
According to Burnley, the deal will help enhance the team’s international fan base whilst also allow the side to engage with a wider audience. Additionally, the record breaking deal is expected to increase LaBa360’s exposure due to being featured regularly in the Premier League.
Anthony Fairclough, Commercial Director at Burnley Football Club, added: “We are proud and delighted to welcome LaBa360 on board.
“This is the largest financial deal in our history, and the third international company we have had as principal partner, which demonstrates the growing global appeal the club offers companies overseas thanks to our Premier League platform.We look forward to a very profitable relationship in the coming seasons.”
Source: SBC News
