Fun88 drives cricket engagement through CPL deal
Fun88 has strengthened its network of partnerships after being named the official partner for the Hero Caribbean Premier League (CPL) 2020 season.
Under the terms of the agreement, Fun88 will work alongside the CPL to deliver ‘exciting content for fans to enjoy’, while also boosting the cricket tournament’s engagement. .
Jamie Stewart, Commercial Director of the CPL, stated: “It’s a great pleasure to welcome Fun88 as Hero CPL partners. With these great sites, fans around the world can ramp up the excitement levels and have opportunities to win big.”
A Fun88 Spokesperson added: “We are delighted to partner with the Caribbean Premier League which shares the same ethos as Fun88. We believe in collaborating and promoting sports leagues across all formats and geographies, and this partnership will deliver that message across the world.
“Cricket is a well-loved sport in many of our target markets and we hope that we will elevate and cement our presence in these markets via this long-term association. We are certain that some thrilling matches during this league will keep the fans engaged, both pre-game and in-play.”
Last month, FUN88 extended its partnership with Premier League side Newcastle United which will see the operator’s logo featured on the front of its players’ shirts and training wear for the foreseeable future.
Source: SBC News
