Paddy Power teams up with ex-Soccer Saturday pundits in new campaign

Paddy Power teams up with ex-Soccer Saturday pundits in new campaign

Paddy Power has released the first episode of its new ‘pundits’ sitcom series as part of a new advertising campaign.

The series, which features axed Soccer Saturday stars Phil Thompson, Charlie Nicholas and Matt Le Tissier, gives a comedic approach on the pundits’ lives on a Saturday afternoons now they are no longer on the show.

A spokesperson for Paddy Power said: “The Premier League is back in our lives once again, but there are some familiar faces that won’t be on our screens for the first time in years. Or so you thought.

“We’ve managed to get the gang back together, and we see what their lives are like now as they live together and try to navigate the new world of football. We cannot confirm or deny how accurate it is to the truth.”

The first episode features the house-sharing Thompson, Nicholas and Le Tissier bemoaning their luck after getting shown the door. Using an ancient camcorder and with the imaginatively titled name Score Saturday plastered on a bedsheet, Alan Curbishley takes the anchor role to help the trio get back on their feet.

With two further instalments for the series, which will be released every Saturday on Paddy Power’s social media channels, will show the three pundits preparing for a new opportunity in TV, learning about the modern world of football and finally, contacting the spirit world for some pointers.

Source: SBC News