Yellowbet chooses BtoBet’s Neuron 3 to power Cameroon brand
BtoBet has agreed to power Yellowbet’s Cameroon brand via its Neuron 3 platform in a deal which strengthens the omnichannel system provider’s presence in the African market.
In a deal which will cover the operator’s digital channels, BtoBet will support Yellowbet in migrating its other brands in Africa to BtoBet’s betting and gaming platform.
“I am pleased that Yellowbet have chosen BtoBet and the Neuron 3 platform to power its brand in Cameroon,” said Sabrina Soldà, BtoBet’s Chief Marketing Officer.
“Throughout the years BtoBet has transformed itself into the primary gateway for operators seeking to expand into Africa without having to adopt a one size fits all approach.
“Our in-depth knowledge of the regions and their various micro-elements, such as the varying player betting behaviours, enable us to help all our partners to position themselves in an optimal position and deliver a betting experience that reflects their brand. I am positive that Cameroon will be the first of many more success stories with Yellowbet.”
By integrating BtoBet’s Neuron 3 platform, Yellowbet will also be able to deliver a ‘tailored user experience’ for its customers with the addition of new content including local and international sports betting, live sports events, online and live casino, jackpots and a range of virtual sports.
Nkurunziza Dominique, Yellowbet Cameroon’s Country Manager, added: “We take great care of our players and BtoBet, with its Neuron technologies, constituted the ideal technological partner for us to provide a betting experience that would enable Yellowbet to tailor the UX according to the different player profiles.
“I am looking forward to collaborating with BtoBet and to increase our brand value through their vast wealth of knowledge of the African iGaming industry.”
Source: SBC News
