LeoVegas adds greyhound content via SIS Watch and Bet deal
SIS (Sports Information Services) has agreed to supply its UK and Irish greyhound racing content in a Watch and Bet format to LeoVegas.
Through SIS’s Watch and Bet model, bettors will be able to view live races without the need for a prior bet, which the supplier believes will help LeoVegas drive both engagement and revenues.
All brands in the LeoVegas group – including Bet UK and 21.co.uk – will gain access to SIS’ short-form greyhound content throughout the day.
Andrew Grimshaw, Digital Sales Manager at SIS, commented: “We’re pleased to be partnering with LeoVegas with their rolling out of our high-quality greyhound offering to a number of its operator brands.
“LeoVegas customers can all expect a first-rate betting experience, with this move further confirmation that the Watch and Bet model is becoming more and more important for online operators seeking to increase engagement among their customers.”
Last week, SIS entered into an agreement with Unibet to deliver its greyhound and horseracing content in a Watch and Bet format.
SIS agreed to supply its branded 24/7 live betting channels featuring live streams of UK and Irish horse racing and greyhound racing as well as international horse racing from Czech Republic, Dubai, Germany, Hungary, Latin America, and the US.
Source: SBC News
