The UFC is looking to release its own branded cryptocurrency and NFT application
With the popularity of crypto on the rise and even NFTs starting to make it to the general public, the Ultimate Fighting Championship (UFC) looks to be the last one to jump on board.
That is according to Josh Gerben, founder of Gerben Intellectual Property. Gerben shared with his followers that the UFC have recently submitted trademark applications for a UFC-branded cryptocurrency and NFT application.
The UFC has filed several new trademark applications indicating it has plans to launch:
1. A UFC-branded cryptocurrency.
2. An app for users to manage cryptocurrency and NFTs.
The filings were just made with the USPTO on April 23rd.#ufc pic.twitter.com/DKfumXWfqP
— Josh Gerben (@JoshGerben) April 28, 2021
https://platform.twitter.com/widgets.js
The UFC is part of Endeavor Group, a global entertainment, sports and content company. The UFC’s parent company recently went public on 29 April with a listing on the New York Stock Exchange under ticker ‘EDR’.
Thanks to everyone who has joined us on this journey. Here’s to the next chapter. pic.twitter.com/7CQwnf2DvA
— Endeavor (@Endeavor) April 29, 2021
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UFC’s venture into crypto makes sense. The organization owns the portrait rights of its fighters. The increased mainstream adoption of crypto and NFT will therefore give the brand opportunity to continue brand awareness while also making good bucks on it. Over the past year, the Covid pandemic has proven that online networks and communities are the ‘new’ marketplace in the decade to follow.
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Source: igaming
