LSports expands LatAm footprint with Javier Manceñido Laczo appointment

LSports has strengthened its presence in the Latin American market after naming Javier Manceñido Laczo as its new LatAm & Iberia representative.

Prior to joining LSports, Manceñido Laczo amassed more than 15 years in the betting and gaming space, having worked for the likes of Genius Sports, Optima Gaming and Sportradar.

Dotan Lazar, LSports CEO and co-founder said: “I think LSports’ understanding of these markets is extremely important. In the past couple of years we’ve had tremendous growth, we want to keep that going.”

Praising the new recruit, LSports pointed out that Manceñido Laczo’s ‘control of the Spanish, Portuguese and English languages will help make LSports more accessible to its customers and enrich the company’s understanding of the market’.

“We must keep in mind that the LatAm and Iberia economies, cultures and relationships are not the same,” added Manceñido Laczo.

“It’s not possible to offer the same product or deal to every customer, they all need to be defined by our market analysis, our understanding of each operator’s needs and strategies, and have tailor-made solutions based on these parameters.”

This announcement follows LSports data exclusivity deal with AUDL, as part of its commercial objective to advance into the American market.