BoyleSports Signs Deal with Aspire Global for Netherlands Market
Leading Irish and UK online operator BoyleSports has signed an agreement with Aspire Global for its planned entry in the Netherlands. Aspire will provide its full turnkey platform solution including managed services. Family-owned BoyleSports is Ireland’s largest independent retail bookmaker with over 350 retail branches throughout Ireland and the UK.
Aspire Global will take care of BoyleSports’ Dutch-speaking customer support and fully-managed localized CRM promotions. Aspire Global will furthermore provide all the tools needed for the compliant onboarding of Dutch players as well as integrated solutions with all main payment providers.
BoyleSports intends to operate in the Dutch market through its own license and will submit its licence application shortly.
Mark Kemp, BoyleSports CEO, said:
“While planning for our entry into the regulated Dutch market, we were in search of a partner who could provide us with a future-proof, high-quality, turnkey solution. We have in Aspire Global found the perfect partner who will support us with leading technology, exciting games and all the localized player support we need. This will enable us to focus on the player experience and branding of our new business in the Netherlands.”
Tsachi Maimon, CEO of Aspire Global, said:
“The partnership with BoyleSports is a significant confirmation of the strengths of Aspire Global’s complete iGaming offering. We are very excited about this opportunity to support BoyleSports – one of the industry’s most established brands – when planning to enter the newly regulated Dutch market.”
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Source: igaming
