Rakuten Launches Non-Fungible Token Marketplace

Rakuten Launches Non-Fungible Token Marketplace

Japanese electronic commerce and online retail company, Rakuten Group, has announced the launch of a non-fungible token (NFT) marketplace called Rakuten NFT.

The company said in a statement:

“Rakuten NFT is a service that provides a marketplace for users to purchase NFTs, as well as peer-to-peer buying and selling of NFTs, in a range of areas such as sports and entertainment, including music and anime.

“It also features a unique, one-stop platform which enables IP holders to build their own website for issuing and selling NFTs. Rakuten ID can be used when making purchases, allowing users to earn and spend Rakuten Points. Any NFTs purchased can be added to a collection on the buyer’s own webpage, and can also be put up for sale in the marketplace and sold.”

Rakuten will be adding new features in the future and noted that minting and selling of NFT’s is not available before next year.

“A service for peer-to-peer issuing and selling of NFT content is planned for launch in 2023 or later, which will support IP holders in Japan and worldwide to issue NFTs, as well as spur further development of a global market for NFTs. Plans also call for the introduction of a diversity of additional payment methods.”

Especially for the Japanese football fans, the platform announced that “Rakuten NFT is also planning to produce and sell the J.League NFT Collection Players Anthem, the J.League official NFT collection.”

With its move Rakuten follows come large global cryptocurrency exchanges who have also ventured into NFTs in the past year, such as Coinbase, FTX and Binance.

In 2019, Rakuten launched a cryptocurrency exchange and in early 2021, Rakuten allowed customers to top up crypto with Rakuten Pay accounts.

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Source: igaming