Paddy Power to Air a Daily Cheltenham Racing Show with Spotlight Group
Leading technology, content and media company, Spotlight Sports Group (SSG), has announced a new mini-series partnership with Paddy Power to produce a live daily show throughout the 2022 Cheltenham Festival.
The mini-series is named ‘Good Morning Cheltenham’ and will be presented by Racing Post’s David Jennings who will be joined by a host of top guests (Paul Kealy, Mick Fitzgerald, Matt Chapman and Paddy Power) throughout the week. Released at 8:30 every morning, the show is filmed on location from the Racing Post’s Cheltenham base in the heart of the Cotswolds.
Broadcast on the Racing Post YouTube and Facebook platforms, the content will be clipped in real time to distribute the best analysis across the Racing Post, MyRacing and Paddy Power social channels.
Good Morning Cheltenham is the latest in a collection of in-depth Cheltenham focused shows produced by Spotlight Sports Group including the daily live watch-along show Racing Post Live with Betfair, the popular ante-post betting show Upping the Ante with bet365, along with preview show In the Know with Coral.
Spotlight Sports Group chief commercial officer, Sam Houlding, commented:
“Our roster of productions continues to grow ahead of the biggest festival in the racing calendar. The daily mini-series gives great insight for Racing Post and Paddy Power viewers from our team of journalists and tipsters. Our in-house production team continue to deliver strategic content solutions – along with an end to end production resource – which makes distribution easy and effective for our clients.”
A Paddy Power spokesperson said:
“Good Morning Cheltenham will prick the ears of racing fans and get them under starters orders every morning of The Festival. We will have the latest news, tips, market movers and talking points all laid out for viewers each day, and the best bit is they won’t even have to get out of bed to get up to speed before the off.”
‘Good Morning Cheltenham’ launches on March 14th with the first episode going live at 8.30am. Subscribe to Racing Posts YouTube channel to catch all the action.
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Source: igaming
