Decentraland Metaverse Fashion Week Kicks Off with Dolce & Gabbana

The Decentraland Metaverse Fashion Week (MVFW) has kicked off. The blockchain-based virtual world will host a combination of high-end designers and wearables vendors showing off their non-fungible token (NFT) collections this week.

Popular brands such as Estée Lauder, Tommy Hilfiger, Dolce & Gabbana, Forever 21 and department store Selfridges are all making a presence in the virtual fashion event, with many having spent weeks laying claim to metaverse-ready trademarks in what seems to have been a brand protection strategy ahead of their first NFT releases.

The first meta department store in the history of #web3 and anybody can visit! Interact as a guest or attach your crypto wallet to access all features. You might even recognise a friendly face on the door. @decentraland #MetaverseFashionWeek pic.twitter.com/62IXAYKnv3

— Selfridges (@Selfridges) March 24, 2022

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According to Decentraland’s creative director, Sam Hamilton, Fashion Week is the perfect space for people to express themselves through wearables on their avatars.