888sport and NFL Extend Sportsbetting Partnership for UK & Ireland until 2025
888sport have announced a contract extension which secures it as the NFL’s sports betting partner in the UK and Ireland until 2025.
The 888 logo will be present during the NFL Europe series on the exterior of the Tottenham Hotspur Stadium and Wembley Stadium. The logo will also appear at fan zones and on LED advertising screens, alongside a “strong brand presence” on TV and on highlights shows.
In partnership with the NFL, 888sport will use social media to broadcast video content filmed, while offering exclusive prizes such as Super Bowl event tickets and official merchandise to fans.
888Sports’ VP – Head of Sport, Kieran Spellman, said:
“We are really delighted to be the official sports betting partner of the NFL and playing our part in the continuing growth and success of such an amazing brand and sport in the UK & Ireland. Our partnership will bring 888sport closer to the heart of live sport and continue to inspire us to create great content-rich and entertaining experiences for our customers. We are really looking forward to continuing our work with the NFL and cannot wait for the start of the new season.”
Michelle Webb, NFL UK Senior Director of Commercial, added:
“We are very pleased to be continuing and expanding our partnership with 888sport. We look forward to working with them on innovative ways to create touchpoints that will resonate with our fans and help us to reach a broadening audience.”
The post 888sport and NFL Extend Sportsbetting Partnership for UK & Ireland until 2025 appeared first on iGaming.org.
Source: igaming
