AS Monaco and VBET Extend Partnership
Partners for the past two seasons, AS Monaco and VBET are extending their partnership until 2025.
After a successful collaboration since 2020, AS Monaco has announced the extension of its partnership with the online sports betting company VBET for the next three years.
VBET is present in over 120 countries and continues to expand in the European online gambling market. Adopting a high-end positioning strategy, VBET is constantly evolving its product to be possibly closer to its player community and meet its expectations. Since the beginning of 2022, VBET with the famous player and sports journalist Laure Boulleau as one of its ambassadors, has launched a new website with an innovative user experience. New versions of the applications are currently being released and should be activated in June.
A constant search for innovation which also fully defines AS Monaco.
By partnering with AS Monaco on a long-term basis, VBET wishes to confirm and strengthen its position as a world leader in online gambling and to conquer new shares on the French sports betting market.
These are ambitious objectives, similar to those of AS Monaco, which is in competition for a new honour one day to go before the end of the season.
David OZARARAT, CEO of VBET France, said:
“Since our arrival on the French market in 2019, we have invested in quality partnerships to promote our brand and French football. We are very happy with this renewed trust from AS Monaco and have strong ambitions for the future, just like this team that keeps surprising again this season. From 2020, we believe in this partnership and hope to be able to support AS Monaco for many years to come.”
Oleg PETROV, Vice-President and CEO of AS Monaco, said:
“We are delighted to extend our adventure with VBET and to make it a long-term one. The renewal of this partnership reflects the good dynamic and the trust that exists between our two entities. Like AS Monaco, VBET is an ambitious brand with a strong spirit of innovation, which continues to develop in a highly competitive market. It was therefore natural to continue this collaboration in order to keep supporting each other in achieving our respective goals.”
About VBET France:
VBET France, a brand of the SoftConstruct group, is an online sports betting operator approved by the ANJ.
After a decade without a new operator entering the French market, VBET France arrived on the French market in June 2019 with one of the broadest offers in the sports betting market in terms of sports events and betting options.
VBET France’s other partnerships:
Adopting a high-end positioning strategy, VBET France signed a sponsorship contract with AS MONACO in 2020, completed by the recruitment of VBET’s First Ambassador – Youri Djorkaeff, 1998 World Champion, legendary player of AS Monaco, PSG as well as Inter Milan, and who has since become CEO of the FIFA Foundation. Since then, collaborations have been carried out with the boxer Arsen Goulamirian and the journalist Thibaud Vézirian.
In January 2022 Laure Boulleau became the new VBET ambassador. She thus becomes the first sports betting ambassador from women’s football (former PSG and French team player)
Also in 2022 Paris FC became a VBET partner club with a partnership concluded until 2023.
This partnership strategy was reinforced with the signing of a collaboration contract with the media platform OneFootball as well as with SportEasy, an application dedicated to the management of amateur teams and clubs. In addition to the welcome offer, which is a must in the sector, VBET has developed a sponsorship programme with SportEasy and Puma aimed at fans. Up to 100 clubs were selected to receive a year’s subscription to SportEasy’s offer, while each team could receive 14 kits including Puma shirts and shorts in VBET colours.
In order to be as close as possible to its player community and meet its expectations, VBET is constantly developing its product. Since the beginning of 2022, VBET offers a new website and new applications with an innovative user experience.
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Source: igaming
