Dubai’s Retail Giant Majid Al Futtaim Accepting Crypto In All Its Business

Dubai’s Retail Giant Majid Al Futtaim Accepting Crypto In All Its Business

Dubai headquartered Majid Al Futtaim, a leading shopping mall operator in the Middle East, Africa and Asia has announced a strategic partnership with Dubai headquartered Majid Al Futtaim, a leading shopping mall operator in the Middle East, Africa and Asia has announced a strategic partnership with Binance. The two companies will collaborate on a number of blockchain projects, a first being the acceptance of cryptocurrencies at all Majid Al Futtaim’s malls and other properties.

Binance Pay will be integrated to allow millions of people to pay with cryptocurrencies “at Majid Al Futtaim’s various destinations in line with appropriate laws and regulations,” as per the announcement.

The group’s properties include 29 shopping malls in five countries across the Middle East and North Africa, including Mall of the Emirates in Dubai. In addition, it runs 13 hotels (11 in the UAE and two in Bahrain) and 607 cinema screens. It also operates 423 Carrefour stores in 16 countries across the Middle East and has exclusive franchise rights in over 30 countries across the Middle East, North Africa, and the Commonwealth of Independent States (CIS) regions.

Changpeng ‘CZ’ Zhao, CEO and co-founder of Binance, tweeted:

“29 shopping malls, 13 hotels, and four mixed-use communities now accepts crypto through Binance Pay. Adoption continues.”

He added:

“Majid Al Futtaim is one of the most prestigious businesses in the Middle East and has millions of customers every year.

Integrating Web3 technologies will give its customers access to innovative new ways to engage with its brands and provide new ways to pay.”

The two partners will also work on a NFT collection on Binance’s NFT marketplace while developing a digital wallet.

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Source: igaming