Gaming Firm Admix Merges with LandVault and hits 0M Valuation
Admix, a gaming company specialized in in-game product placements, has merged with LandVault, the metaverse’s largest construction company, thereby attaining a $300 million valuation.
The companies made the announcement on Monday, adding that the merged entity will continue under the brand LandVault.
Founded in 2018, Admix growing list of clients of more than 5,000 advertisers includes Google, Amazon (AMZN), McDonald’s (MCD), Facebook, Uber and PayPal (PYPL). The London-based company brings ads to games, e-sports, virtual reality and augmented reality.
In a press release, LandVault founder Ryan Inman said that the combining of forces strengthens the companies’ access to “substantial financial resources and thousands of brand partners.”
Inman added:
“The merger with Admix gives LandVault enhanced opportunities to lead this metaverse.”
The new LandVault company now holds over 160 of which 100 metaverse developers and artists.
Notably, the $24 million in growth capital that Admix raised in a series B funding round last year, also adds to the company’s resources as well as Admix extensive list of international top brands all looking for exposure in the metaverse.
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Source: igaming
