Football Star Kylian Mbappé Joins NFT Fantasy Sports Platform Sorare
Ethereum-based, fantasy football and NFT platform, Sorare, today announced that Kylian Mbappé has joined the company as an investor and exclusive player ambassador. The French international and World Cup winner, Kylian Mbappé is widely-regarded as one of the sport’s greatest talents, as well as a successful entrepreneur, investor and philanthropist. Kylian Mbappé is Sorare’s first player ambassador of this kind, while the deal also represents the youngster’s first entry into the Web3 space.
Kylian Mbappé joins forces with Sorare as investor, social impact partner and ambassador
A world champion addition to our team.
Say hello to our new Sorare Ambassador, Investor and Social Impact partner: @KMbappe 🤩
Let’s change fantasy football forever. pic.twitter.com/QvLmN98e3k
— Sorare (@Sorare) June 29, 2022
https://platform.twitter.com/widgets.js
Sorare combines NFT collectibles with fantasy sports to bring fans closer to the game they love. Since it was founded in 2018, the company has experienced incredible demand and hypergrowth, reaching more than 2 million users around the world with 250 partnering sports organizations, including LaLiga, the Major League Soccer and Major League Baseball (MLB).
The long-term partnership will deliver on both Mbappé’s and Sorare’s shared goals of unlocking a new era of sports fandom on and off the field, and bringing a force for positive change to the global community. The partnership will see Sorare support Kylian Mbappé’s philanthropic venture, Inspired by KM (IBKM) to help disadvantaged young people learn about the opportunities presented by Web3 technology.
Sorare will provide training, conferences, equipment, and a special diploma for the young people IBKM works with. It will also auction a unique Mbappé digital card, with all of the proceeds going to the charity. In addition, Kylian Mbappé is becoming an investor in Sorare, joining other iconic athletes who are already investors and advisors to the firm including Serena Willliams, Gerard Piqué and Rio Ferdinand.
Kylian Mbappé said:
“Off the pitch, the most important thing for me is helping empower young people – who might not have access to the type of opportunities others have – to realise and fulfill their dreams and potential. And with new technologies presenting such profound opportunities, I wanted to partner with an ambitious, global tech brand that would resonate with the young people whose dreams we’re supporting. Sorare was the perfect fit, and I was beyond inspired by Nicolas and the team’s enthusiasm for football, fans, and building a better, more inclusive world. I can’t wait to get started and make a global impact with them as their first-ever player ambassador.”
Nicolas Julia, CEO and Sorare co-founder, said:
“Kylian Mbappé is one of the most talented, celebrated and recognisable athletes in modern sports. He is a true football icon and will undeniably be one of the most important figures in world football for years to come. And like Sorare, he has limitless ambition, he’s fast-moving on and off the pitch, he has a truly global reach, and he is committed to enacting positive change in the world. We’re thrilled to have Kylian join Sorare on our journey to connect millions of sports fans worldwide with their favourite athletes in innovative new ways.”
Julia also took to Twitter to share his company’s historical signing of the rolemodel and said:
“Kylian is becoming our exclusive, long term Ambassador as well as a major Investor. Together, we’ll bring Sorare to millions of fans. Kylian will accelerate our mission to unite sports fans across the globe around a player-owned gaming experience.
Kylian is more than a football player. He’s a global icon who carries strong values on and off the pitch. Together, we’ll help underprivileged groups start their businesses and learn about web3. We’ll provide training, conferences and a special diploma for IBKM”
Kylian Mbappé joins Sorare during a time of rapid expansion and organic growth. The company recently closed an important US partnership outside of football with Major League Baseball.
Kylian Mbappé’s ambassadorship follows the tennis star Serena Williams’ appointment as an advisor to the board of directors and a record $680M Series B Funding Round in 2021. Having one of the world’s most iconic and influential football stars on board, Sorare is strengthened in pursuing its ambition of being the leading next-gen offering in sports across the globe.
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Source: igaming
