FDJ Group Inks Three-year Deal with Paris Saint-Germain
Paris Saint-Germain and the FDJ group, through its sports betting brands “ParionsSport en ligne” and “ParionsSport point de vente”, have announced that they have signed a three-season partnership agreement. As per the deal, FDJ’s sports betting brands will be the Premium Partners of the Parisian club until 2025.
Richard Courtois, CEO of the Sports Betting Unit for the FDJ group, said:
“We are delighted about this first partnership with Paris-Saint-Germain. We are proud to team up with such a popular and successful club. This long-term partnership strengthens our position as a major stakeholder in sports betting in France and will enable us to share exclusive experiences with the club’s fans. We will activate this partnership responsibly and enthusiastically in order to reach the whole PSG and betting community.”
Marc Armstrong, Chief Partnerships Officer at Paris Saint-Germain, said:
“We are delighted to welcome Française des Jeux into the Paris Saint-Germain family. FDJ is a major player in the sports betting industry. We share their ambition to perform at the top level and are both highly committed to social responsibility. Together, we will treat our fans to ever more innovative experiences while ensuring that we promote ethical and responsible sports betting.”
The “ParionsSport en ligne” and “ParionsSport point de vente” brands will be visible as Premium Partners of Paris Saint-Germain’s professional men’s team from when the new French championship season begins. The brands will have extensive visibility within the Parc des Princes and on the club’s websites and applications. On social media, “ParionsSport en ligne” will promote the odds for PSG matches as well as posting plenty of exclusive content, including competitions to win tickets for matches. “ParionsSport point de vente” will activate the partnership across France through its twenty-eight thousand partner distributers offering FDJ sports bets. “ParionsSport point de vente” will also offer bets on selected matches from inside and around the Parc des Princes.
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Source: igaming
