Kia America Launches Campaign for the Kia Soul 2023 Featuring NFTs
Kia America has launched a new campaign highlighting the individuality of the all-new, 2023 Kia Soul, one of the brand’s most iconic cars, and it includes NFTs.
A 30-second advertisement features non-fungible tokens (NFTs) as talent and incorporates a unique QR code embedded into the ad. Powered by the Sweet NFT platform, viewers can scan the code with a smartphone and easily obtain one of 10,100 Kia-themed NFTs which will be seamlessly deposited and stored in their own Sweet blockchain wallet.
Built for Whoever You Are
The campaign titled “Built for Whoever You Are” includes a 30-second spot which follows three of the most popular DASK NFT characters as they hop in a new 2023 Kia Soul and drive through city streets. Stopping at a burger stand for a midnight snack, the NFTs receive more than a few doubletakes as they make their way through the drive-through and pick up their order. The NFTs continue up a winding canyon road, where they improvise an elegant outdoor table and enjoy both their food and the view, making their experience uniquely their own. The NFTs are part of the DASK collection of NFTs, high-quality, 3D computer-generated collectibles with more than 150 handcrafted features.
Russell Wager, Vice President, marketing, Kia America, said:
“With its iconic style, endless adaptability, capability and advanced technology, Soul redefined the boxy small-car segment when it was first launched in 2009 and has steadily evolved to appeal to customers across generations with its edgy good looks, practicality, and efficiency. The Soul is as individualistic as the NFTs are, and as a brand, Kia is always innovating to stay on the cutting edge.”
The 10,100 Kia NFTs include special edition generative DASK + Kia themed NFTs. Each of these limited supply digital collectibles draws inspiration from both the details of the new 2023 Kia Soul and the DASK NFTs featured in the spot.
Successful Cooperation
This isn’t Kia’s first move into Web3. In February, the car manufactured partnered with Sweet on an NFT launch where the ‘Robo-Dog’ from Kia’s Super Bowl ad spot was made into a digital collectible.
Tom Mizzone, founder and CEO, Sweet, said:
“We are truly proud to join forces again with such a recognizable brand to launch this unique collection for the general public. Above all, it’s a significant milestone for mass adoption since it marks the first NFT drop embedded into a national TV commercial. As such, it will be seen by millions of people, many of whom are experiencing the world of Web3 for the first time.”
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Source: igaming
