Sportsbet.io Partners with Sports Gamification Leaders Low6 for ‘Clubhouse’
Low6, the award-winning gamification leader, announced today that they have entered into a three-phase commercial partnership with leading multi-currency sportsbook Sportsbet.io. In an exciting first stage, Low6 will provide the “Sportsbet.io Clubhouse” for the FIFA World Cup. Clubhouse will bring together gamification, rewards, chat, sports personalization and content, placing Low6 at the center of sports betting to increase community engagement in a cost-effective and high-quality way. By partnering with Low6, who has always put the sport’s fan base at the heart of every innovation, custom solutions become an easy-to-implement add-on for operators.
For Sportsbet.io, Low6’s expertise in promoting the game to foster community development, bringing the Sportsbet.io community together through social clubs, will bring huge benefits to customer retention and acquisition. Low6’s technical expertise will build a framework that will enable users to interact with other like-minded sports fanatics and give them the opportunity to discover new ways to bet on sports and games. After an initial development phase with sports teams, franchises and leagues, Low6 made the technology available to operators this summer through a simple integration and took a big step forward after signing several high-profile partners.
The 2022 FIFA World Cup only marks the beginning of Sportsbet.io’s plans for Clubhouse. Next on, the crypto sports betting operator is targeting to expand the Clubhouse experience across all sports, including Horse Racing, NBA, MLB, J-League, NHL, NFL, EPL, Bundesliga, La Liga, Serie A, Ligue1, Super Lig, Brasileiro Série A, Argentine Primera División and Cricket IPL.
Jamie Mitchell, CEO of Low6, said:
“It’s been a whirlwind few months as we onboard more and more operators who are looking for something more than a cookie-cutter approach to iGaming and gamification. Sportsbet are truly leading the way in the sportsbook space with their online proposition, and when we add their expertise to Low6’s equally pioneering gamification technology and deep understanding of GenZ and Millennial audiences, we truly will provide a next-level engagement platform for their ever-growing community.”
Joe McCallum, Director of Sportsbook at YOLO Group, said:
“Sportsbet.io has always been about putting the customer at the center of the universe, and that’s why Low6 is such a perfect match for our brand. The team understands how to create world-class customer experiences and we’re working closely to offer the very best to our users. This is an exciting partnership with a forward-looking company that can help Sportsbet.io remain ahead of the competition.”
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Source: igaming
