Bragg Takes Fuze™ Player Engagement to Sports Betting
Bragg Gaming Group has expanded its successful player engagement and gamification product Fuze™, which is now available for sports betting and provides operators with new ways to improve the customer experience.
The Fuze™ toolset – already available to customers of Bragg’s online casino content through its proprietary distribution platform – has now been extended to sports betting offerings, allowing operators to capitalize on event-driven betting demand and targeted player tracking in real-time of gamification promotions.
Using the toolset, for example, sports betting promoters can challenge bettors to place bets on the outcome of every football match in the World Cup group stage, with prizes awarded to those with the highest odds of winning, all with live leaderboards via Fuze™ .
Highly configurable Fuze™ sportsbook promotions open up a wide range of options to help operators promote specific sporting events, pit players against each other and increase wagering.
Other features coming soon include predefined custom challenges with rewards for successful completion, or multiple challenge journeys with different achievement mechanics in exchange for rewards.
The technology can also be used to build and operate loyalty programs, where players earn points when placing bets, where jurisdiction allows, to be used later on rewarding transactions. Events are easy to set up thanks to a user-friendly backend and can be integrated with all major sports betting engines.
Fuze™ has been available to Bragg’s online casino customers since its successful launch in 2021. Data based on previous aggressive promotions shows that online casino wagering, game rounds and player numbers nearly tripled during the Fuze™ campaign.
Fuze™ made its sportsbook debut last week with leading Dutch operator BetCity.nl, with other operators expected to roll out the feature in the coming weeks and months.
Peter Lavric, Chief Technology Officer at Bragg Gaming Group, commented:
“Fuze™ is a technologically perfected, modular and scalable product that allows for an agnostic sportsbook engine integration to service clients of any size.
“We have high hopes for this solution as it enables sports fans to enjoy actively competing with each other, rather than passively following the events they love. Our engagement tools take the experience that punters get from sports betting to a whole new level while for operators, Fuze™ significantly helps drive business performance. As an already proven product with our online casino customers, we are certain that Fuze™ will perform as well with sportsbooks as it does with the casino segment and strongly believe that gamification is the future of sportsbooks.”
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Source: igaming
