Bragg supports ComeOn Group’s Dutch igaming launch
The Netherlands has gained another addition to its burgeoning igaming market, as the Dutch Gaming Authority, the Kansspelautoriteit (KSA), grants a licence to ComeOn Group.
As a result of the new licence, ComeOn Group will launch its flagship ComeOn! brand in the country, bolstering the number of active operators in the Netherlands to 12 since market launch on 1 October 2021.
Efi Peleg, ComeOn Group Chief Marketing Officer, said: ‘’There has been a lot of hard work and preparation leading up to this. We are all excited to see the launch of our flagship brand into this promising regulated market.’’
ComeOn’s expansion into the Netherlands is supported by its partnership with Bragg Gaming Group, which is supplying the firm with a full turnkey player account management (PAM) igaming platform via its Oryx Gaming unit, in addition to ‘proprietary and exclusive content’.
Chris Looney, Bragg Gaming Group Chief Commercial Officer, added: “We are pleased to partner and collaborate in the launch of another strong brand in the Dutch market where we have already achieved such strong early success. This expansion is further testimony to the quality of our full turnkey product and services offering.”
For ComeOn Group, entry into the Netherlands ‘further solidifies’ its position in pursuing business ventures in regulated markets, following the launch of its brand in Canada’s Ontario province and the launch of Mobilebet in Germany earlier this year.
In other European developments, ComeOn Group has also remained active in its home markets of the Nordics this year, having entered into an agreement with BetItRight in Sweden back in April.
The agreement with the Spotlight Sports Group (SSG) brand saw ComeOn incorporate BetItRight’s bet-prompt and in-play services across its operations, covering major tournaments across 50 football markets.
Source: SBC News
