UEFA Partner bwin Launches ‘Love Knows No Boundaries’ Campaign

bwin, Entain’s leading online sports betting and gaming brand, has launched a new fan-led campaign in Europe: “Love Knows No Boundaries”.

Football fans across Europe are in for an exciting season as the major club competitions in European football – the Champions League, Europa League and UEFA Conference League – have now begun.

bwin’s latest ‘Love Knows No Boundaries’ campaign is all about the fans – who come together for their love of football. A short film is at the heart of the event, where real fans from different cultures share their passion for the beautiful game, their football clubs, the special thrill of travelling and their most memorable moments as fans.

The launch of the campaign puts bwin firmly at the heart of European football on Thursday night as the brand enters its second year of proud partnership with UEFA Europa League and Conference Leagues.

The new campaign will be broadcast live on TV, online and in stadiums in bwin’s 7 key markets (France, Germany, Austria, Belgium, Denmark, Bulgaria, Greece) and localized for each customer target group. As the game heats up, bwin clients can follow their favorite teams throughout the game, culminating in Budapest and Prague.

Managing Director Europe at bwin, Stephan Heilmann, said:

“With the Europe-wide rollout of our new campaign, we at bwin are taking an important step towards an internationally uniform and distinctive brand positioning for customers. This will see us consistently position bwin in premium environments throughout national and international football to make it visible to our customers wherever the ball is rolling.

“By partnering with the UEFA Europa League and the new UEFA Europa Conference League, as well as the DFB competitions and our club partners, we have created an important basis to emphasise our claim as market leader in terms of quality and responsibility. From this platform, which also includes corresponding partnerships in other countries, we aim to reach fans in regulated sports betting markets around the world.”